Audiences
The list, cut the way a dining room already knows.
RFM in nine cells, presets for regulars, VIPs and the ones who drifted, plus rules you write yourself. Campaigns stop shouting at the whole book.
Included in · Chef’s Table
AI concierge
SignatureReview reply drafted
Two stars, last night · yours to approve
Tuesday campaign
Sent 320 · 41 booked · +$2.4k
Immersive carta · live at the table
On a busy night
How Marketing actually uses it.
01
The tickets feed the grid
Every visit and every payment moves a guest between cells. Nobody scores them by hand.
02
You pick a cell, or a rule
Fourteen regulars, six quiet weeks. Or everyone who loved the wagyu and has a birthday in May.
03
The campaign has a room
You write to those people, not to the whole list. Signature can draft the letter. You still send it.
01
RFM that is not a lecture
Recency, frequency, spend: nine cells, live from visits and tickets. You see who came last week and who has not booked in six.
02
Presets that match the room
Regulars, VIPs, first-timers, lapsed, birthday month, high spend / low visits. You start from a segment that already means something to a host.
03
Rules when the preset is wrong
Visited more than four times, spent over a number, has an allergy, never opened the last mail. The audience is a query, not a CSV you are scared to touch.
What's inside
Everything you get with Audiences.
- Live RFM, nine cells
- Presets for regulars, VIP, lapsed, new
- Custom rules on visits, spend, dates
- Contactable vs do-not-mail
- Counts update as the book moves
- One tap into a campaign
“We had 4,000 emails and no idea who still liked us. The nine cells made the quiet regulars obvious in an afternoon.”
Same role, next screen