The list, cut the way a dining room already knows.
RFM in nine cells, presets for regulars, VIPs and the ones who drifted, plus rules you write yourself. Campaigns stop shouting at the whole book.
Included in · Chef’s Table
Recipients · Opted in to marketing
Switch segments to see the size of the opted-in audience.
RFM that is not a lecture
Recency, frequency, spend: nine cells, live from visits and tickets. You see who came last week and who has not booked in six.
Explore the connection: GuestsAlex Morgan
VIPNotes and past visits stay together in the guest profile.
Presets that match the room
Regulars, VIPs, first-timers, lapsed, birthday month, high spend / low visits. You start from a segment that already means something to a host.
Recipients · Opted in to marketing
Switch segments to see the size of the opted-in audience.
Rules when the preset is wrong
Visited more than four times, spent over a number, has an allergy, never opened the last mail. The audience is a query, not a CSV you are scared to touch.
How it works during service
- 01
The tickets feed the grid
Every visit and every payment moves a guest between cells. Nobody scores them by hand.
- 02
You pick a cell, or a rule
Fourteen regulars, six quiet weeks. Or everyone who loved the wagyu and has a birthday in May.
- 03
The campaign has a room
You write to those people, not to the whole list. Signature can draft the letter. You still send it.
What you can manage
- Live RFM, nine cells
- Presets for regulars, VIP, lapsed, new
- Custom rules on visits, spend, dates
- Contactable vs do-not-mail
- Counts update as the book moves
- One tap into a campaign